Phuong’s Banh Mi

Phuong’s Banh Mi draws long queues for good reason – the fillings are generous, the bread is crispy, and the menu goes well beyond the usual pork options. The standout is the ostrich banh mi, something you’ll struggle to find anywhere else in Hoi An, with meat that eats like a tender steak. Smoked ham, mixed fillings, and onion cheese rounds out a solid lineup at prices rarely above 40,000 VND.

Speed is impressive given the crowds – even during peak hours, staff push orders out fast. The narrow shopfront means the queue spills onto the street, where passing traffic makes the wait less comfortable than it could be. A Korean visitor found the 7:30am slot completely queue-free; evenings draw the crowds.

Not everyone is blown away – a few reviewers call it overrated and note the fillings can feel light compared to other local spots. There was also a food poisoning incident that forced a temporary closure, worth knowing. But the repeat visitors – some coming back the same day – say more than most reviews can.